E-E-A-T or Double-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a concept used by Google to evaluate the quality of content on websites. Especially for those that deal with topics that can affect a person’s health, finances, or overall well-being (known as YMYL: Your Money or Your Life pages).
Breakdown of E-E-A-T
1. Experience: This refers to the direct or life experience of the content creator. It is about showing that the creator has practical experience in the topic they are writing about. For example: A personal blog post by a travel enthusiast in which they share tips about a city they have visited several times. They can offer unique insights and practical advice based on their direct experience.
2. Expertise: This focuses on skills or knowledge in a particular area. The content creator must have relevant qualifications or certifications. For example: An article on heart disease prevention written by a cardiologist. The cardiologist’s medical degree and experience in treating heart patients establish their expertise.
3. Authoritativeness: This is about the credibility of the website and the content creator. This often includes recognition by others in the field, such as citations or references by other authoritative sources. For example: A news article about economic trends published by a well-known financial news website such as Bloomberg. The reputation of the website and the credentials of the reporters contribute to its authenticity.
4. Trustworthiness: This refers to the reliability and integrity of the content. This includes transparency, accuracy, and ethical standards. For example: A product review website that discloses its affiliate relationships and provides honest, unbiased reviews. Clear information about the authors and their review process enhances credibility.
E-E-A-T Example
Imagine a website about health and fitness. Here's how E-E-A-T would be implemented:
- Experience: Articles include personal stories from fitness instructors who share their experiences with different exercise routines and diets.
- Expertise: Medical professionals write content about the health benefits of exercise and nutrition, citing their qualifications and research.
- Authoritativeness: The site is referenced by other well-known health and fitness websites and has endorsements from recognized health organizations.
- Trustworthiness: The website has a clear privacy policy, provides sources for all health claims, and offers readers a way to contact the authors for more information.
Implementing E-E-A-T into a website ensures that the content is reliable, useful, and trustworthy, which in turn improves its ranking on search engines like Google.
